FRANKFURT: German sportswear giant Adidas said Wednesday it will cut up to 500 jobs as it looks to continue its revival and turn the page on a messy split with US rapper Kanye West.

Adidas initially paused the sale of Yeezy sneakers and considered destroying the remaining inventory. But under Bjorn Gulden, who took over as CEO in 2023, the company ultimately decided to sell the ...

Under CEO Bjorn Gulden, Germany's Adidas, which has been gaining market share while main rival Nike struggles, has repeatedly delivered stronger results than it has forecast but the company's ...

Adidas CEO Bjorn Gulden warned that President Trump’s import tariffs – a 25% levy on goods from Canada and Mexico, and 20% on China – could worsen inflation and force consumers to cut back ...

Further U.S. tariffs on imports would cause prices to rise and consumers to buy fewer products, Adidas chief executive officer Bjorn Gulden said on Wednesday as the business navigates higher levies ...

The German sportswear giant reported better-then-expected growth of 12 percent in 2024. But Adidas executives remained cautious about the coming year, citing geopolitical volatility and fears about ...

“Sales in North America declined 2 percent solely due to significantly lower Yeezy sales,” said Adidas, which is based in Herzogenaurach, Germany. Bjorn Gulden, who became chief executive in ...

Adidas expects sales growth of up to 10% this year, slowing slightly after a strong 2024, as it sees continued double-digit ...

CEO Bjorn Gulden called the guidance conservative and said the company's ambition was higher, however, helping shares recover to trade up around 1% after early losses. Adidas, which has been ...

LONDON (Reuters) - Whether Adidas can win more American shoppers from market leader Nike will be key to its continued success this year, investors and analysts said, as the German brand looks for ...

Adidas initially paused the sale of Yeezy sneakers and considered destroying the remaining inventory. But under Bjorn Gulden, who took over as CEO in 2023, the company ultimately decided to sell ...