PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Whether you're buying for a loved one or a gift for you, designer scents always feel like a treat. Luxury brands such as ...

The best musk fragrances have been taking over our editors’ fragrance rotations for their hazy, warm profiles that detours ...

From discovery sets to flexible returns, niche names to premium designer perfumes - here's how to make sure you love your ...

In case you didn’t already know, National Fragrance Day is here! If you ask me, there’s no better way to celebrate than ...

Jimmy Choo Original is a modern fragrance that perfectly balances fresh and fruity notes. With its blend of pear, orchid, and ...

You hear YSL, you think of the highest of fashion ... Perhaps luxury shoes or a bag—but for us, it’s the killer men’s fragrances and (more recently) men's watches. There’s no dinner ...

Debenhams has discounts of as much as 50% on perfumes and aftershaves on its website, including popular brands and luxury ...

There is no estimate available for the market size of beauty dupes, but shoppers are open to them. Some 32 per cent of the ...

Vogue explores the most viral scents of the 2000s and how the fragrance industry has evolved over the last 25 years.

A classic example is Giorgio Armani Acqua di Giò, a timeless aquatic fragrance with Calabrian bergamot, neroli, green ...