Loyalty is nice—but advocacy fuels conversions, trust and sustainable expansion. Here's how to activate your biggest fans.

Authentic advocacy is everything, and generating it starts with internal operations and authentic brand building.

It is important to begin by identifying the SMS opted-in audience you are trying to engage and send valuable messaging ...

Capital One has long referred to itself as a tech company that happens to be int eh financial services industry. With its ...

The problem? 61% of these same marketers say it’s their biggest challenge. This gap exists because most aren’t implementing ...

Microsoft co-founder Bill Gates is celebrating the 50th anniversary of the company in the most Bill Gates way possible: He’s releasing the source code he wrote for Altair BASIC, the company’s ...

PETALING JAYA: Instead of taking a routine flight home for Hari Raya, Malaysian couple Isa Zubir and Ain Rozli embarked on an epic 5,500km, five-day train journey across four countries ...

Character actor Denis Arndt, who appeared in Basic Instinct, a slate of David E. Kelley shows and earned a Tony nomination for his role in Broadway’s two-hander Heisenberg, has died at the age ...

The company’s journey has helped to transform operations ... Santhanam explained that instead of relying on basic, traditional statistical models, Experian pioneered the use of Gradient-Boosted ...

The number of people posting about Walmart restocks suggests that there are likely quite a few Walmart locations that have already shelved the Journey Together items. Not only that, but it does ...

Knowledge Base Integration Knowledge Base Upload: Rich knowledge bases are uploaded to ensure the AI can answer basic customer questions. Real-Time Updates: The knowledge base is updated in real ...