Example of Using BSC Consider a mid-sized microchip manufacturer, “ChipCo,” that seeks to revitalize its performance measurement system by implementing a Balanced Scorecard.

Reviewing a balanced scorecard as part of the strategic management process may reveal you're tracking the wrong things to really guide your company's future plans. For example, if your balanced ...

For example, you might set a target of 10% net profit growth, 15% return on investment, 90% customer retention rate, 5% defect rate, and 80% employee engagement.