Ready to launch your own e-commerce business? Discover a step-by-step guide with expert tips on planning, setting up, and ...

That brand is more than just a logo - it’s your company ... leap to suggest that every aspect of consumer marketing can be brought into the B2B pharmaceutical world. If GSK were to make ...

The brand refresh marks a significant milestone for the global hospitality group as it paves the way to add nearly 300 properties to its portfolio by the end of 2027. It also follows the 2018 ...

Adobe launched Experience Platform Agent Orchestrator and announced new enterprise capabilities for Adobe Express at its ...

US foreign policy is expected to signal an estimated €800bn increase in defense spending across Europe, which could be seen ...

Day one winners of the Adfest Lotus Awards were presented last night at the Royal Cliff Hotel in Pattaya, Thailand ...

Ogilvy, Leo and FINCH all scored metal on day one of the Adfest Lotus Awards, presented last night at PEACH in Pattaya, ...

Minor Hotels’ guest-facing pivot, supported by a new brand identity, enhanced digital experience, and simplified loyalty and ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

ABX marketing allows B2B SaaS companies to offer highly tailored strategies to engage high-value accounts and maximize ROI.

For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas, and finance teams ...