The Drum caught up with chief marketing officer Fara Howard at SXSW, where she outlined the key lessons B2B marketers can learn from GoDaddy’s Super Bowl success.

Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...

Drawing on agency and client-side experience, the upmarket hotel chain marketer tells Tim Healey how his small but nimble ...

Meanwhile, advertising is highly restricted ... B2B pharmaceutical marketers can learn a great deal from their B2C counterparts. Often, pharmaceutical marketing teams focus on their product ...

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Market Overview: The UAE B2C payment market encompasses a wide range of payment methods, technologies, and platforms that facilitate transactions between businesses and individual consumers. With a ...

Ready to launch your own e-commerce business? Discover a step-by-step guide with expert tips on planning, setting up, and ...

Nibble Edge will deliver a broad digital scope across Allied Pinnacle’s portfolio, from digital experience design to content ...

One Australian client benefitting from the Adobe Experience Platform (AEP) technology is Nine. Angelo Sinibaldi, director – data commercialisation and strategy, Nine, spoke to B&T in Las Vegas about ...

Logistics startups such as XpressBees, Shiprocket, and LoadShare are riding the e-commerce boom in India, delivering products ...