Examples of Business Market Segmentation. Segmentation is the process of dividing a target market group into sub-sections that can then be communicated with through specific communication channels ...

Here are 6 B2B customer segmentation best practices to help make that happen: Stay Goal-Focused Get as Granular as You Need Balance Segmentation Establish Early Warning Systems Be Ready to Act ...

How can we navigate this sudden shift? Here are four essential steps for B2B marketing success in the post-segmentation era. 1. Embrace algorithms As detailed segmentation fades away, the stars of the ...

For example, everyone needs windows, but for B2B marketers that original broad target group ("everyone") can be divided into architects/designers, builders, DIY stores, distributors, and developers.

The 2018 guide to B2B sales, Part 2: Segmentation, content, and nurtures In Part 1 of this series, we broke down how to effectively use different channels for B2B sales. In this post, we’ll cover ...

A review of segmentation projects across a spectrum of B2B companies suggests a relative lack of progress in using segmentation beyond marcom-tuning or sales targeting. We did find a few pockets of ...

How Segmentation Can Lead To High-Value B2B Leads Imagine receiving someone else’s dish at a restaurant—that’s how prospects feel when marketers deliver irrelevant messaging.