The analyst firm identifies data collection, customer profile unification, integrations and segmentation as among the key features of a CDP ...

An OMS should enable granular decision-making based on eligibility, labor availability, replenishment windows and SKU velocity.

Discover how B2B marketers are using QR codes in event marketing to boost engagement, capture first-party data, and convert high-intent leads.

Pinpoint where prospects disappear, what’s holding back conversions, and how to turn funnel data into marketing action that ...

The new UK’s AI legislation marks a pivotal moment for B2B marketers navigating an increasingly complex data environment.