Karolyn Raphael is President & CEO of Winger Marketing, a marketing and PR agency known for its B2B marketing programs and ...

For years, marketing has been able to operate with some degree of ambiguity. Sales teams have clear quotas, and finance teams ...

Take the backroad to a B2B business model by stimulating demand from the bottom-up. It turns out there’s a hack for that.

Revenue leakage is a growing concern for B2B companies in high-stakes industries, including financial services, fintech, SaaS ...

AI offers an exciting way to address fragmented data landscapes, unlocking business value through better insights and ...

Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...

B2B companies know how to talk up their products or services, emphasizing how efficient and cost-effective they are. But customers don't want marketing spiel; they want balanced and unbiased feedback ...

In the fast-evolving world of business, B2B (business-to-business) marketing plays a crucial role in helping companies build strong relationships, generate leads, and drive revenue. Unlike B2C ...

Introduction A fundamental revolution affects the current B2B eCommerce market structure. The absence of manual processes and ...

Investors in DemandSkill chose her to take their innovative AI-based lead generation and sales technology platform into a ...