NEW YORK, January 23, 2025--Bombora, the leading provider of B2B data solutions for brands, agencies and publishers, today announced an integration with Audigent, a part of Experian and a leading ...

B2B marketers and sales leaders who are willing to move beyond outdated practices can count on Vereigen Media. It offers a ...

HubSpot, the Boston-based marketing software maker and CRM platform, announced today it's acquiring the B2B data provider Clearbit to enhance its platform with third-party company data spanning ...

Ultimately, all B2B advertisers need to solve three things: • Data Recipes For Prioritization: That is, exactly whom to call, email and target with paid marketing programs on an annual ...

Modern B2B lead generation is no longer about blasting emails and hoping for clicks. It is driven by data quality and precision, cross-channel cohesion and humanized engagement.

There’s a growing body of experts and expertise aligning around a differentiated model of value creation from the century-old model that has worked in B2C. I would go as far as to predict that ...

With so many opposing forces at work, many B2B marketers end up with a hodgepodge of goals, data, and strategies meant to appease both sides of these push-pull battles. As Forrester observes, "poor ...

To find out, researchers at Plural Strategy surveyed marketers in the US and also conducted an analysis of published data on marketing spend and insights from the group's client engagements. The ...

The message from Locals Talk is clear: data, speed, innovation, and collaboration are the future of marketing, especially for complex B2B brands with long sales cycles and high-value clients.