Let’s take the example of segmenting by customer’s content consumption interests. Say you’re a yoga instructor that sells yoga training courses and related yoga products. You can start to collect data ...

With B2B, this is especially important. Almost a quarter of all B2B buyers make their purchasing decisions based entirely on social recommendations. Article continues below this ad ...

In the world of B2B, customer loyalty is the cornerstone of sustainable growth. While many businesses focus on customer acquisition, it's returning customers who often drive the most substantial ...

The future of B2B CX is set to be defined by innovative solutions that not only streamline operations but also create highly personalized and seamless interactions. Competition is fierce, and customer ...

This shift means B2B companies must urgently adapt, prioritizing the development of self-service digital experiences that cater to the empowered buyer. Let’s dive into the rise of this new B2B ...

Strategically Aligning Customer Service with B2B Business Goal For business-to-business (B2B) companies to remain competitive, it’s no longer enough to sell great products.

Managing customer vulnerability in a business-to-business (B2B) context can be more challenging; however, at their core businesses are made up of people, some of which, at times, will find ...