With so many opposing forces at work, many B2B marketers end up with a hodgepodge of goals, data, and strategies meant to appease both sides of these push-pull battles. As Forrester observes, "poor ...

Data-driven demand generation delivers 15–20% higher conversion rates by leveraging real-time insights, predictive analytics, ...

RYE BROOK, N.Y., March 03, 2021 (GLOBE NEWSWIRE) -- MeritDirect, the leading provider of B2B data and performance marketing solutions, today announced that the company is rebranding to MeritB2B ...

In the fast-evolving world of B2B sales, artificial intelligence (AI) is revolutionizing how sales teams operate, shifting the focus from manual, human-driven to data-driven processes. Despite ...

RYE BROOK, N.Y., Nov. 30, 2021 (GLOBE NEWSWIRE) -- MeritB2B, the leading provider of B2B data, analytics and performance marketing solutions, today announced the strategic acquisition of True ...

Driving Customer Adoption Through AI-First Search The rise of AI-first search platforms is transforming the B2B landscape, offering a fundamentally different approach to finding information.

Built on Salesforce, Fielo's platform gives B2B brands the tools to drive repeat purchases, grow customer lifetime value, and deepen buyer relationsh ...

Twilio is a leading customer engagement platform that combines cloud-based communications tools for e-mail, messaging and vocie, along with contextual customer data and AI to deliver personalized ...

As digital engagement becomes a top priority for B2B marketers, Diversified, a global leader in B2B events and media, has transformed its virtual event strategy with the ON24 Intelligent Engagement ...

LONDON, July 6, 2023 /CNW/ -- Mixpanel, the event analytics* pioneer, recently hosted its annual EMEA Customer Forum in London, where more than 100 product and analytics leaders from the world's ...

Retellio, a B2B software platform that uses AI to extract key moments from customer calls and turn them into concise, insight-rich podcasts, announces $1.3M ...