News

The new UK’s AI legislation marks a pivotal moment for B2B marketers navigating an increasingly complex data environment.
Learn how to evaluate digital ad performance more effectively in this webinar with FunnelFuel. Discover how to use predictive analytics, customer data platforms, and content insights to drive smarter ...
The analyst firm identifies data collection, customer profile unification, integrations and segmentation as among the key features of a CDP ...
Kaveh Vahdat, founder and president of the fractional CMO services company RiseOpp, agrees that business leaders are leaving money on the table when they decline to lean into new AI technologies for ...
In the fast-evolving world of B2B sales, artificial intelligence (AI) is revolutionizing how sales teams operate, shifting the focus from manual, human-driven to data-driven processes. Despite ...
Data-driven demand generation delivers 15–20% higher conversion rates by leveraging real-time insights, predictive analytics, ...
The era of spray-and-pray marketing is dead. In today's AI-driven marketplace, B2B brands can no longer survive on broad visibility alone. Success now belongs to companies that prioritize relevance, ...
We look at where a customer data platform sits alongside other technologies that offer features to boost customer experience ...
Once seen as a promising frontier, the global B2B ecommerce market has become a $32 trillion behemoth—nearly five times the ...
In San Francisco, revenue marketing platform and intent data specialist 6sense has added three to its C-Suite: Tim O'Neil joins as Chief Sales Officer, Amir Ravandoust as COO, and Raj Gupta as Chief ...
Struggling to make your digital marketing campaigns more profitable? Many businesses face challenges like slow websites, poor ...
Sonata Software (NSE: SONATSOFTW) (BSE: 532221), a leading Modernization Engineering company, today announced its partnership ...