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The new UK’s AI legislation marks a pivotal moment for B2B marketers navigating an increasingly complex data environment.
The analyst firm identifies data collection, customer profile unification, integrations and segmentation as among the key features of a CDP ...
Kaveh Vahdat, founder and president of the fractional CMO services company RiseOpp, agrees that business leaders are leaving ...
The era of spray-and-pray marketing is dead. In today's AI-driven marketplace, B2B brands can no longer survive on broad visibility alone. Success now belongs to companies that prioritize relevance, ...
In San Francisco, revenue marketing platform and intent data specialist 6sense has added three to its C-Suite: Tim O'Neil joins as Chief Sales Officer, Amir Ravandoust as COO, and Raj Gupta as Chief ...
Struggling to make your digital marketing campaigns more profitable? Many businesses face challenges like slow websites, poor ...
This strategic move shows AI is now the foundation for how leading companies engage, support, and retain their customers ...
Outbound lead generation in 2025 uses AI, intent data, and multi-channel personalization to target high-value B2B prospects, ...
Intent data revolutionizes ABM by revealing real-time buyer interest. Combining first- and third-party signals enables ...
Spotlight, the world’s largest analyst relations (AR) agency, today announced a strategic partnership with Profound, the first platform designed to help enterprises understand and improve their ...
O2 Daisy, the new B2B telecoms powerhouse created by the merger of Virgin Media O2 Business and Daisy Group, has launched ...
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