Personalization, facilitated by data analytics, simplifies the buying process and fosters customer loyalty. These examples highlight how data analytics drives operational excellence and ...

Despite data analytics rarely being utilsed by B2B marketers, its proponents claim that it is the marketers’ single best tool for effective campaigns. Done sensibly, it enables marketers to find out ...

Presently, 29 per cent of executives who currently use data analytics have witnessed a considerable change across the board in delivering a positive customer experience, with 35 per cent seeing a ...

B2B marketers can learn a thing or two from the B2C world’s experience with customer data platforms before adding one to their tech stack, according to a piece in AdExchanger. Following are the ...

MYTH 2: IT’S ONLY USEFUL FOR RETENTION MARKETING First-party data isn’t limited to retention marketing—it can also be a powerful tool for reaching new customers. In fact, one of the best ...

Furthermore, B2B e-Commerce can provide manufacturers access to real-time data and instant information, creating real-time knowledge of markets, and when properly implemented, can increase sales ...

Marketers who work for B2B organizations with complete and high-quality data are more likely to be satisfied with their lead scoring and to believe they will meet their marketing goals, according to ...

Over the past decade, the B2B sector has witnessed a shift in customer engagement strategies. Gone are the days when a firm handshake and a well-timed phone call could seal a deal.

You might be surprised to learn that, according to Google, “On average, B2B customers are significantly more emotionally connected to their vendors and service providers than consumers.” B2B brands ...