Below, 17 Forbes Technology Council members explore some of the most common challenges businesses face in creating an effective marketing analytics strategy. By identifying and addressing these ...

Causal loop diagrams bring out systematic feedback in processes by showing how variable X affects variable Y and, in turn, how variable Y affects variable Z through a chain of causes and effects.

The McKinsey Global Institute found that companies using data-driven strategies see productivity gains of 5% to 6% compared to their competitors. Here are the key benefits that robust BI and ...

A protection analysis of the information ecosystem aims to identify protection risks linked to the ways in which affected communities behave within an information ecosystem, and the mitigation ...