Jayson Tatum is a signature athlete for Jordan Brand and is considered the face of Jumpman in the NBA. He signed a multi-year shoe deal with the brand in 2019 after leaving Nike.

Harlem native Teyana Taylor is known for being a supremely talented choreographer, dancer, singer, actress and fashionista.

“My father said it was almost on a daily basis they would get stopped, because a white man was driving a black man,” recalls Lip’s son Nick Vallelonga, who has turned their journey into ...