Your go-to guide for everything you need to know about advertising and promotions. Learn how to craft the perfect message, choose the right promotional channels, and ensure your advertising efforts ...

The long-standing rivalry between beverage giants Coca-Cola and PepsiCo was reignited this year with a fresh advertising battle. PepsiCo recently launched its "Anytime is Pepsi Time" campaign ...

SEBI has directed registered intermediaries advertising on social media platforms like Google and Meta to use the contact details shared with the market regulator, such as email IDs and mobile ...

Over the past 10+ years, Ogee has evolved into a full-fledged omnichannel brand. Thanks to its “spiderweb” of creator partners and a tried-and-true advertising relationship with Meta, the brand has ...

The primary "international advertising" topic over the past five decades is the question of whether, and to what degree, advertising can and should be standardized. Though there certainly was a ...

Amazon is the first place the majority of consumers search for products, so having a robust Amazon Marketplace strategy is critical for generating new business. Sloppy mistakes in your sales ...

The ability to identify and retarget users of top-ranking mobile games in more obscure categories and markets could prove lucrative, and ultimately provide new ways for developers to grow and ...