From a beauty brand backing women’s wrestling in Missouri to B2B firms like Xero sponsoring England’s Lionesses, sports sponsorship has evolved from the badging exercise it once was.

Head coach Jim Harbaugh has been hyping Herbert up since he was hired nearly a year-and-a-half-ago, so perhaps this media ...

A German court ordered Adidas to stop a series of advertisements claiming that the shoe company will be climate neutral by ...

“Most importantly, is the 'Super Bowl effect really what the sport or the industry wants?" said Eng. Eng also raises an important point about the nature of Super Bowl advertising: The Super Bowl ...

The latest ad from British streaming service Britbox turns the art of the behind-the-scenes film into a epic live-action human animation. The ad is a single take recorded over an incredible 14 ...

Cola-owned sports drink brand is rolling out a new identity, ad campaign, and nutritional label strategy to stand out in a ...

PORTSMOUTH, England — When shopping for a sports bra, do you search high and low for something with as much support as possible? You might want to reconsider. A new study from the University of ...

the home of live sports and TV for 50+ Million travelers a month, and Nielsen, a global leader in audience measurement, data, and analytics, are teaming up to enable a cross-media view of ad ...

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It is a historic moment for sports. Trask, better known as Big Chevy or just Big ... For Trask to say “hey, I am available on either or BOTH sides of the ball” through a paid ad is incredible. Why not ...