Spike Lee reveals that a viral meme was a factor in casting A$AP Rocky for his latest film, "Highest 2 Lowest".

Hollywood casting choices are increasingly influenced by social media metrics, but director Spike Lee has taken a decidedly ...

Spike Lee reveals that an Instagram meme inspired him to cast A$AP Rocky alongside Denzel Washington in 'Highest 2 Lowest.' ...

Spike Lee hired the rapper for 'Highest 2 Lowest' after social media joked he could be Denzel Washington’s son.

While follower counts have been known to aid casting decisions in today’s Hollywood, Spike Lee is turning to the memes. ...