“BrandDigital: Simple Ways Top Brands Succeed in the Digital World,” by branding expert Allen Adamson, is the first book to be sold in North America that includes an EZcode—a 2D bar code ...

THE rectangles of a two-dimensional (2D) barcode are Mondrian-esque. The black-and-white codes represent data in grid form, which only a computer can decipher. They represent a hyperlink or piece ...

"For example, consumers may want to know the manufacturing and sell-by dates of products or their ingredients or their nutrition information using smartphones, and that's where a 2D bar code ...