The world No. 1 and three-time Grand Slam champion lags behind her contemporaries in endorsements despite standing atop her sport

Aryna Sabalenka has become the 5th player in the Open Era to reach five consecutive Women’s singles Grand Slam finals on hardcourt, matching a record that hasn’t been seen in 25 years.

Steffi Graf (1988-90) and Monica Seles (1991-93) have also achieved the feat, but Sabalenka was quick not to overlook her upcoming clash with Badosa

Aryna Sabalenka has achieved a new incredible record on the courts of the Australian Open. The Belarusian, beating her friend Paula Badosa, has got her third consecutive final in Melbourne (who is playing right now against Madison Keys ).

Aryna Sabalenka, who can write her name into the tennis record books with a third consecutive Australian Open title on Saturday, has become the complete player. That would add her name to a select group of tennis greats who have completed the Melbourne three-peat.

Madison Keys wrote three short words on the camera lens after her victory against Iga Świątek at the Australian Open: “Oh my god.”

Aryna Sabalenka and Madison Keys, both on 11-match winning streaks, will face off in the 2025 Australian Open women's singles final. Sabalenka aims for a historic three-peat and fourth Grand Slam title,

Madison Keys’ stunning start to 2025 has seen the American become just the fifth woman in WTA Rankings history to achieve an incredible top-10 win feat. A defeat in Auckland was followed by a ninth career title at the Adelaide International for the 29-year-old, and she backed that up winning her first Grand Slam title at the Australian Open.

Madison Keys has become only the 14th woman to win a Grand Slam after saving a match en route to the title with Serena Williams the only player to achieve the feat more than once. Martina Navratilova was the first to come back from the brink in 1986 with Keys the most recent to join the club.

Madison Keys became the third American player to win a Grand Slam title this decade, joining Sofia Kenin at the 2020 Australian Open and Coco Gauff at the 2023 US Open.

Aryna Sabalenka has won widespread praise for a classy and composed runner-up speech after the Australian Open final - just minutes after she smashed her racquet and stormed off court before the trophy presentation.

Aryna Sabalenka def Qinwen Zheng, 6-3, 6-2 2023 — Aryna Sabalenka def. Elana Rybakina, 4-6, 6-3, 6-4. 2022 — Ashleigh Barty def.