In a new partnership with Twix, hip-hop duo Ying Yang Twins talk about their "synergy," new music with Lil Jon, and the 2025 Super Bowl Half Time Show.

The rapper and DJ, who died over the weekend at 43, was the biggest hit for the indie label Big Oomp Records. Its brief but shining moment injected fun back into a scene in transition.

Born on this day in 1972, Jonathan Smith—better known as Lil Jon—is one of Hip Hop’s most vibrant and unforgettable personalities. As a rapper, producer, DJ, and actor, Lil Jon was instrumental in pioneering the “crunk” sub-genre, transforming it from its Dirty South roots into a global phenomenon.