Tourism to the US is expected to decline as the country’s new administration threatens trade wars, travel bans, and expresses hostility to the sovereignty of erstwhile allies; global brands are ...

Global advertising spend growth is expected to slow versus 2024 forecasts, with the market on course to grow 6.7% this year to $1.15trn, a downgrade of almost one percentage point; the critical factor ...

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Identifies what sustainability messaging looks like in different regions, which categories are most active in sustainability, and showcases some of the winning work from the Effectiveness 100 rankings ...

PHD Costa Rica for Nosotras Women Connecting was the most awarded campaign for media in 2024, while Mediaplus Munich topped the agency rankings, Mindshare Worldwide and Serviceplan were the top ...

Magnum, an ice cream brand, aimed to change consumer perceptions about ice cream consumption in winter in the UK with its "Find Your Summer" campaign, encouraging indulgence even in cold weather.

A desire to escape the chaos of the present and unplug from technology means consumers are now reverting to old electronics that evoke positive emotions and memories. Financial pressures and ...

Aurora50, a DE&I startup, built an extensive collection of diverse and inclusive images featuring women in various professions in the UAE to build credibility to a global movement that showcased its ...

The Navy entered FY23 facing its hardest recruiting year in decades with fewer hand-raisers ready to join. In order to convert GenZ, the Navy had to shift their perceptions of what it's like to be a ...

Microsoft, a technology company, preserved the Pulaar language of the Fulani people by creating a handwritten alphabet, ADLaM, to help fight illiteracy within the Guinean community and turn it into a ...