Underused martech strains budgets and teams. This article outlines how CMOs can realign their tech stacks for strategic, ...

Explore how B2B brands can measure experiential marketing using pre-event testing, real-time feedback, and post-event metrics ...

ChatGPT is the most popular generative AI mobile app as well as the most popular generative AI Web product, according to ...

Marketing Strategy - Most SMB owners say customer acquisition was the biggest marketing challenge they faced in their first ...

Nike, Apple, and Amazon are the favorite brands of Millennials in the United States, according to recent research from Moosylvania. The report was based on data from a survey of consumers age 18-38 ...

The US television audience for the 2017-2018 season consists of 304.5 million viewers and 119.6 million households, according to a recent study from Nielsen. The report was based on Nielsen data from ...

Storytelling techniques, by breaking down any topic into digestible portions and delivering it as a convincing and memorable narrative, can set up marketers and entrepreneurs for success.

Mobile advertising offers key lessons for building signal-agnostic, media-neutral, and privacy-first measurement across today ...

Does your brand sometimes get lost in the shuffle? Does it warrant more attention than it's getting? Probably so. But if you're going to stand out in today's cluttered digital world, you need a new ...

After the frenzy of holiday buying is over, many e-commerce companies struggle to convert their holiday purchasers into regular customers and drive revenue at the start of the year. You probably had ...

What Is a Compelling Reason to Buy? A compelling reason to buy is not an elevator pitch (although it should be): Sales thinks of an elevator pitch as explaining what the product does, whereas a ...

Today's infographic will bring you either joy (as a marketer) or grief (as a consumer). The average time spent daily on each of five major social media platforms varies from one minute on Twitter to ...