Virat Kohli-led IPL franchisee achieves this feat through consistent efforts on all fronts, Youtube, Instagram, and offline ...

The Israeli content recommendation and monetisation solution provider, Taboola has opened its office in Gurugram, its second ...

In today’s dynamic marketing ecosystem, one audience consistently rewrites the rules: Generation Z. Born between the mid-1990s and early 2010s, Gen Z consumers are not only growing up with digital ...

Deceptive green marketing, also known as greenwashing, can create a negative impact on consumer trust, brand perception, and buying behaviour, according to the latest research conducted by the Indian ...

Parle Products has launched a new campaign titled ‘Taste ka Social Snacking’ to promote Parle’s Wafers during IPL 2025. The campaign highlights the brand as the ideal snack for social occasions, from ...

Introduced as part of Realize platform, the advertisers like The Motley Fool, NerdWallet see 270% uplift in conversions as a ...

As the parent company of Facebook and Instagram plans to let advertisers generate complete AI-crafted ads, experts across ...

From AI-fuelled personalisation to nostalgia hits and data-fuelled retargeting, My11Circle’s IPL blitz reveals how fantasy ...

Bidon has been global chief executive at Nexus since April 2022. Contact Customer Support at [email protected] ...

In an industry where differentiation is often about location and scale, ethics can be a competitive advantage for OOH players ...

The project aims at standardising Open RTB containers and help programmatic advertising to scale with efficiency.