Whatever happened to who, what, when, where, why and how? Is it really that difficult? Byron Bagnell, Millcreek Submit a letter to the editor Get Inside Voices newsletter.

Steve Jobs challenged me, “Who are you and why do I need you?” Not what you expect meeting your most important customer!

Striking a balance between the need to allocate credit fairly and the need to be readable can be a challenge for editors and journalists when writing about research papers.

Far less is being written about the “who, what, and why” of marketing– namely, “what are we selling to whom, and why would they buy it?” In marketing terms, this comes down to correctly ...