Write title tags for humans; format them for search engines. NOTE: Every experienced SEO has their own unique methods to doing this, so I’m going to give you best practices along with some of my ...

For many search marketers, title tags are one of the first-learned elements of the SEO’s toolkit. Unfortunately, that leads many to toss off title tag optimization as a beginner’s tactic.

Search engine optimization is useless if you don’t know what you’re trying to optimize. For some businesses, picking appropriate keywords is straightforward: A candy merchant would probably ...

High level SEO strategy is important. So are the details. The title tag is just one of many on-page elements we focus on when optimizing pages and content. Optimizing it alone won’t likely lead ...

What’s the difference? The title tag is a required page “element” according to the W3C. Meta tags are optional page descriptors. To learn more about best practices for title tag element, our post “How ...

In the first quarter of 2025, I ran a data study to understand how often Google changes title tags – and why.. While it’s well known that Google frequently rewrites titles, I wanted to dig deeper: ...

The title tag is one of the most important factors in achieving high search engine rankings. A title tag is essentially an HTML code snippet that creates the words that appear in the top bar of ...