Some 23% of firms with a command-and-control Marketing organizational structure have equal or lower revenue than their peers; 15% have higher revenue. Some 40% of firms with a networked Marketing ...

Images must have alt-text: If you are using Profile components in your Org Chart List Items, make sure all images have appropriate alt-text. ("MarCom") is a highly experienced team of marketing, web, ...

Over-reliance on inexperienced staff. Effective marketing starts with a clear organizational structure before diving into tactics. A strong marketing organizational strategy includes executive ...

A significant aspect of Teo’s success was creating a bespoke organization structure that powers Northwestern Mutual’s marketing strategy and business model. “Our marketing strategy needs to ...

and greater alignment between Marketing and Sales. Below are selected charts displaying findings from the various chapters of the current year's B2B report. Some 47% percent of B2B marketers say they ...