Google announced it’s extending Immersive Ads capabilities to more publishers following successful testing, with Roblox becoming a cornerstone partner for the technology. Why we care.

Roblox (NYSE: RBLX) has been a controversial investment for many investors. On one end, it has pioneered the unique business model that combines user-produced games, social networking, and a ...

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can choose ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

Google and Roblox teamed up for a weird game to teach kids internet safety. It’s called Be Internet Awesome World and ignores the many complaints about child safety levied at Roblox.

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google’s advertising solutions, as well as a direct buy option. Per the gaming ...

Google, OpenAI, Roblox, and Discord have formed ROOST, a new non-profit organization to help improve child safety online. ROOST says AI has increased the need to improve online safety for children.

Roblox partners with Google to scale immersive advertising. At the recent IAB Playfronts 2025 conference on advertising, Roblox unveiled a significant step forward in its advertising strategy ...

Roblox (NYSE: RBLX) has been a controversial investment for many investors. On one end, it has pioneered the unique business model that combines user-produced games, social networking, and a ...