In a recent podcast, company leaders emphasized that their marketing model focuses on human interaction, not robots and ...

Mark Kirkham, a 14-year company veteran, is taking over the role long held by Greg Lyons as PepsiCo ramps up a focus on ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching emerging channels and artificial ...

The Pennsylvania location arrives as the workplace comedy, which stopped airing over a decade ago, continues to resonate ...

A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial ...

Forward-thinking brands are turning to non-traditional media solutions to expand their marketing campaigns to reach a larger ...

Utiq’s integration was validated with a campaign that saw over 90% of its impressions in non-Chrome browsers delivered using ...

Executives from the ANA-owned entity and Unilever discussed what’s next for the platform and named Comscore a new TV partner ...

Ketchup Currency” includes a casino-inspired microsite where consumers can scan their spare ketchup packets to earn a coupon for Hellmann’s mayo.

CMO Dawn Keller explains why a social-first approach is required for a brand that doesn’t have a massive advertising budget.

The firm cut its outlook for the next two years by nearly $20 billion as categories like automotive, retail and technology ...

Obstructed Brews” invites consumers to share a photo of their obstructed view at a baseball game for the chance to win a cash ...