Rum, a liquor essential to the geometry of the Atlantic slave trade, met Coke, the consummate quaff of American capitalism. (Think of Cocacolonization and Godard’s “ Children of Marx and Coca ...

Rum & Coke likely first paired up around the time of the 1898 Spanish American War, when Coca-Cola followed American troops into Cuba. But it was during World War II that the rum & Coke became ...

Rum and Coke might dominate cocktail menus around the world, but Pepsi wants consumers to consider Pepsi as the perfect partner for the popular drink. If you thought there was a special day or month ...

Dive Brief: Pepsi is vying to be recognized as the preferred cola pairing with rum as part of its #BetterwithPepsi brand platform, according to a news release. The PepsiCo marketer conducted internal ...

Coca-Cola was created in Atlanta in 1886. The companies noted that another popular cocktail, the Cuba Libre, was invented using Bacardi rum, Coke and lime in Havana’s American Bar in 1900.