Boasting a violet hue, this affordable shampoo banishes yellow tones and unlocks brighter, healthier-looking hair ...

There’s blonde, and then there’s platinum blonde. The kind of hair color that turns heads, starts conversations and instantly ...

What you really need? A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying tendency to fade and become brassy. Thankfully a toning purple shampoo can help prevent this.

A change of season brings with it fresh hair colours and cuts - and this spring, stylists have revealed that the warmer days ...

There's no better way to ring in spring/summer 2025 than with a hair transformation; as the old adage goes: new year season, ...

Leading haircare specialist Anabel Kingsley has shared her top tips on how to keep your hair looking sleek and shiny as the ...

Blue shampoos replace orange undertones with cooler brown shades. We tested the market leaders in our beauty lab to find the best for brunettes. Shop now.

If you’re starting with dark hair, you’ll need multiple sessions (and yes, purple shampoo will become your new best friend). The upkeep is real, but so is the payoff. This light blonde is the ...