Toy company Mattel apologized after fans discovered a link to an adult website on the packaging of the Wicked dolls. While ...

Mattel has some wicked problems after a packaging error occurred with the upcoming movie's collectible dolls. "Wicked" dolls ...

These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

Mattel is pulling its Wicked dolls from some store shelves because of a misprint directing shoppers to a pornographic site.

Retailers have pulled Mattel's "Wicked" dolls. Resellers quickly listed the toys featuring the URL misprint on eBay, seeking ...

Mattel apologies for casting an unintentional spell on its Wicked merch.

Mattel released a Barbie honoring Maria Tallchief, the first American prima ballerina and Osage Nation member.

Thousands of Mattel’s “Wicked”-branded fashion dolls are flying off shelves, but not because of consumer demand.

Toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly ...

Mattel apologizes for inadvertently directing people to pornography site instead of one promoting upcoming film.

Mattel has released a limited-edition Maria Tallchief Barbie in conjunction with Native American Heritage Month.

Mattel is bringing one of Hasbro’s most iconic properties to its MEGA Construx line with the release of the G.I. JOE ...