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Starbucks, Niccol

Hosted on MSN · 4d

Starbucks CEO Brian Niccol earned a $5 million bonus after 1 month on the job—and will collect another $5 million in March

Brian Niccol stands to earn $10 million in signing bonuses after a "dogged pursuit" to convince him to lead the company.

New York Post on MSN · 4d

Starbucks CEO Brian Niccol awarded $96 million pay package 4 months after he was hired

His substantial pay package, which detailed in a recent securities filing with the SEC, includes buyouts of Chipotle Mexican Grill shares.

Restaurant Business · 2d

Brian Niccol's plan for Starbucks: More Starbucks

The coffee giant believes it can double its company-store count in its home market. It is also planning major menu cuts and said there are

Starbucks to cut about 30% of menu options

Detroit Free Press · 1d

Starbucks plans menu makeover. What it could mean for Michigan customers

Starbucks lovers, time may be limited to grab your favorite menu items in Michigan. The company is planning to cut numerous food and beverage items from its menu, Starbucks recently announced.

Fox Business on MSN · 2d

Starbucks cutting 30% of its 'overly complex' menu

CEO Brian Niccol revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of Brian Niccol's strategy to get customers back.

Starbucks plans to cut 30% of its menu

Starbucks is planning to cut its food and beverage offerings by 30 per cent over the course of this year to simplify operations and speed up service.

2don MSN

Starbucks’s new boss is banking on ‘mug hugs’ to get customers to hang around longer

Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...

21h

Starbucks: The Niccol Era Has Begun, But Don't Be Giddy Yet

Starbucks' Q1 earnings showed a positive start under CEO Brian Niccol, despite continued downward trends in key metrics.

2d

Starbucks Reports Weak Earnings as It Tries to Woo Back Customers

That showed in the company’s results. While improving, revenues and same-store sales were still lackluster, as Starbucks ...

1d

Starbucks latest changes as CEO commits to 'restore confidence' in coffee business

Starbucks is following through on its commitment to get back to its roots, announcing plans to simplify the menu and ...

2don MSN

Starbucks tested out ‘panic buttons’ in stores to protect baristas against loiterers

Starbucks tested out “panic buttons” at five locations to protect baristas during unsafe situations, the company says. The ...

1d

Starbucks CEO calls reversal of open-door policy 'practical," will close stores if needed

Earlier this month, the 54-year-old company shared plans to implement a Coffeehouse Code of Conduct where only paying ...

2don MSN

Starbucks' CEO is so psyched to bring back a coffee shop staple that he talked about it 3 times on one call

The coffee giant is trying to make its stores more inviting by adding more comfortable chairs and serving coffee in ceramic ...

2don MSN

Starbucks' Niccol aims to tame the chain's mobile order floods

Starbucks' new CEO, Brian Niccol, has a vision to make Starbucks into a classic coffeehouse, but he has to contend with an ...

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