Packaging is far more than a means of protecting a product; it is a powerful tool that influences consumer perception, reinforces brand identity, and drives purchasing decisions. Effective ...

To stand out among competitors (consider, for example, the multiple retail channels for computer electronics), brands must convey their message distinctly. And there are few better ways to do so than ...

The present-day competitive market makes packaging essential for product success. The protective function of packaging meets ...

Today, sustainable packaging is not just about material and substrates; it needs to also consider how people (humans) ...

It’s not surprising that Marks & Spencer’s new cereal packaging has got the design world choking on its proverbial cornflakes ...

This year’s Olympic Games marks 96 years since Coca-Cola became involved with the Olympic Movement, but it wasn’t until 1980 that it began to launch its limited edition packaging designs celebrating ...

Announces an additional week for this year’s entries.