Packaging is far more than a means of protecting a product; it is a powerful tool that influences consumer perception, reinforces brand identity, and drives purchasing decisions. Effective ...

Today, sustainable packaging is not just about material and substrates; it needs to also consider how people (humans) ...

PKN asks Pippa Corry, winner of the 2024 PKN Women in Packaging Design & Branding Visionary Award, and the founder of philo & ...

This year’s Olympic Games marks 96 years since Coca-Cola became involved with the Olympic Movement, but it wasn’t until 1980 that it began to launch its limited edition packaging designs celebrating ...

Announces an additional week for this year’s entries.

Design, like fashion, moves in cycles. Beige, ironically, may have overstayed its welcome because it was trying not to. Its ...

It’s not surprising that Marks & Spencer’s new cereal packaging has got the design world choking on its proverbial cornflakes ...