The YouTube algorithm is an AI-powered recommendation system designed to put the best and most engaging content in front of YouTube’s users.

At the first VidCon since 2019, YouTube's top earner in the U.S., MrBeast, got on stage to talk to YouTube's director of discovery Todd Beaupré about one ...

Researchers say YouTube’s algorithm downplays political topics in favor of viral entertainment to keep users watching.

If likes, subscriptions, and the bell are all small nudges to the algorithm, are there big nudges you can use? I'm so glad you asked. Watch time is the most obvious, but that's just using YouTube.

YouTube’s ‘dislike’ button has minimal impact on algorithm, researchers say. The ‘Don’t recommend channel’ button was found to be the most effective way to control the YouTube algorithm ...

The machine learning algorithm does seem to have been refined in the last three years, however. When introduced in 2020, Google said you needed to hum for ten to 15 seconds, whereas it now claims ...

YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content. We know at least some ...

YouTube creators often implore their viewers to ‘smash that Like button,’ believing its feedback to be vital to their future success on the algorithm-driven platform. But a new study from the ...