From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

At its core, Roblox is a gaming platform that allows you to play dozens of user-created games or create games through Roblox Studio.

Roblox is the next big platform, according to Gamefam chief executive officer Joe Ferencz, and he wants to help it grow.

In the “How to Train Your Dragon” Roblox game, new challenges, dragons and virtual items including Viking hats pop up before the movie’s release.