Google changes its search engine’s ranking algorithm over 500 times a year according to Moz, and keeping up with each change can be an exhausting task — unless you understand the purpose ...

The incentive behind algorithm chasers is to drive traffic to revenue generating web pages and to know that, search engines seek out what’s relevant to users and what motivates them to click ...

Other search engines keep their algorithms hidden in an attempt to keep site operators from gaming the system and competitors from seeing how it works.

Google algorithms are in a constant state of evolution. To keep a competitive edge, webmasters need to evolve in their knowledge about search engine algorithms in addition to tried-and-true SEO ...

Google is involved in a lawsuit that has the potential to result in the company revealing its long-guarded algorithm secrets.

Google handles nearly two-thirds of Internet search queries worldwide. Analysts reckon that most Web sites rely on the search engine for half of their traffic. When Google engineers tweak its ...

Since the first confirmed broad core algorithm update, and multiple times in the following years, Google has stated that the top purpose of a core update is to improve its search results.

Search engines frequently change their algorithms without warning, leaving brands to decipher how to best move forward with their SEO strategies. Here are 13 common errors Forbes Agency Council ...

"The algorithm is extremely important in search, but it's not the only thing," says Brian MacDonald, Microsoft's VP of core search. "You buy a car for reasons beyond just the engine." ...

Professor Safiya Noble's research found search engines exacerbate racist stereotypes and victimize marginalized groups.