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Driven by AI-driven ad innovations and a rapidly growing user base, Reddit posted $465 million in ad revenue for Q2 2025, marking an 84% surge from the previous year.
The ads appear on the conversation page, Reddit’s fastest-growing ads surface where 47% of screenviews happen, according to the platform’s 2024 internal research. The research also found that ...
Reddit reported its second-quarter earnings on Thursday, and it’s clear that the company’s focus on AI has ramped up ...
Reddit continues to improve its ad options.“Conversation ads enable advertisers to reach users in a high-intent mindset, driving results across the funnel. With placements now available deeper ...
According to Reddit, its users contribute to more than 350,000 conversations on the platform every day with 42% of their time spent in a conversation thread. Since the surface area for ads is ...
Conversation Ads allow marketers to place their promotions within the chat section beneath Reddit posts, where users actively seek out and share information on specific topics. Jim Squires, ...
Early tests have shown that the Conversation Summary feature boosted click-through rates by an average of 19% compared with standalone ads, Reddit said in its blog post. A new era for marketers ...
Reddit’s announcement comes after WPP Media trimmed its forecast for global ad revenue growth to 6 per cent from its prior target of 7.7 per cent due to uncertainties related to changing U.S ...
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