"There's a tit-for-tat system, if I blurb your book, you'll blurb my book … [But] are you beholden to somebody if you blurb their book, are they beholden to you?" James Folta is a writer and ...

As a reader, though, an interesting blurb can be as effective as a striking book cover, especially when you’re browsing in a bookstore, trying to decide between several tempting choices.