Behavioral segmentation through deeper data analysis is helping marketers differentiate their products and understand prospects better.

Segmentation analysis is extremely important to small businesses who tend to have limitations with their budget for advertising and marketing.

Examples of Segmentation Analysis. Market segmentation is the process of analyzing the appropriate consumers to which a product should be targeted. It's about dividing broad target markets into ...

How to Do a Market Segment Analysis. Whether you're launching a new venture or are running an existing one, knowing what kind of people you're targeting and how to reach them is necessary for ...

Customer segmentation, in simple terms, is dividing your customers into smaller groups based on shared characteristics. Doing so allows you to deliver more personalized messages and offers, identify ...

Segmentation breaks up a market into groups. If you want to clearly see your competitors in the market, segment your market based on benefits. Learn how.

The use of financial data is increasingly relevant for banks, brokers, funds, companies and other players in the sector. Bloomberg covers the entire financial reporting process of companies ...

The use of financial data is increasingly relevant for banks, brokers, funds, companies and other players in the sector. Bloomberg covers the entire financial reporting process of companies ...