What are the three generic strategies? In 1980, Michael Porter devised three generic strategies that a company could employ to gain a competitive advantage. Cost leadership, differentiation, and focus ...

Organizations have three basic strategic choices available to them for gaining a competitive edge based on Porter's Generic Strategies model. Cost leadership, differentiation, and focus are three of ...

Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service A competitive analysis is a critical part ...