Now that said, an algorithm needs to be defined and told what to do. Whether the algorithm exists for the planning & buying of media, or within dynamic creative, a DSP, an SSP, a Facebook optimizing ...

“The Algorithm” is impenetrable. It’s mysterious, it’s all-knowing, it’s omnipotent. Except that it’s not. An algorithm is a simple concept that, today, has many complex manifestations.

The world of computing is full of buzzwords: AI, supercomputers, machine learning, the cloud, quantum computing and more. One word in particular is used throughout computing – algorithm.

Sort Algorithms: Imagine being handed a jumbled pile of numbered cards and being asked to arrange them in ascending or descending order. Sort algorithms do precisely that, but in the digital domain.

An algorithm is a set of rules that something follows to execute a task. It could be as simple as following a recipe, or a piece of software serving up bits of personalized data on the web.