Last month Roblox, the game creation platform, announced the launch of its new advertising network, the Roblox Partner Program. Now that it’s out, what do these 'immersive ads' actually look like?

-Roblox is surging this morning. Look at that, ... what you'll see is more similar to what a Web3 crypto ecosystem is like. Right now it does have a lot of the ethos of a Web3 company.

Roblox is a place to build a whole bunch of stuff and that stuff is going to look more like real stuff, if you want it to, and it will interact with other stuff in realer ways too.

You can look at net bookings, which is basically a measurement of all total purchases made and includes in-game currency that users didn't actually spend -- Roblox had $1.9 billion in net bookings ...