Last month Roblox, the game creation platform, announced the launch of its new advertising network, the Roblox Partner Program. Now that it’s out, what do these 'immersive ads' actually look like?

“New fear unlocked. Good job!” one commenter wrote. “You discovered the ‘1001 code fear’!” “IM BEING SERIOUS I GOT CODE 1001 CAN SOMEONE EXPLAIN WHAT I DO I CALLED THE POLICE THEY ...

Roblox is a place to build a whole bunch of stuff and that stuff is going to look more like real stuff, if you want it to, and it will interact with other stuff in realer ways too.

Arpit enjoys playing video games like Valorant, Minecraft, and of course Roblox. Nevertheless, he knew that gaming was his calling from the moment he first played Contra and Duck Hunt.