The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

This article was originally published on mentalfloss.com as Why the McDonald’s Logo Uses the Colors Yellow and Red.

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background color, ...

Bucks unveil new colors, new logo The Milwaukee Bucks unveiled their new colors and a logo on April 1 during halftime of the game against the Chicago Bulls at the BMO Harris Bradley Center with ...

Logo color affects consumer emotion toward brands, study finds Date: April 8, 2014 Source: University of Missouri-Columbia Summary: The specific colors used in a company's logo have a significant ...

The Super Bowl logo conspiracy theory states that the color way unveiled in advance accurately predicts the two teams going to the championship game.

A developer appears to have purposefully corrupted a pair of open-source libraries on GitHub and software registry npm — “ faker.js ” and “ colors.js ” — that thousands of users depend ...

A new study on the ethical implications of logo colors suggests that the blue might be "greener" than green when it comes to branding.

For the first two years of the new generation of Super Bowl logos, the colors on the logo have lined up with the game's eventual matchup -- Bengals vs. Rams and then Chiefs vs. Eagles.