Those two virtual worlds, “Walmart Land” and “Universe of Play,” let Roblox players collect new virtual merchandise, play games featuring popular toys and characters, earn toys from a ...

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Walmart Discover is a world/game that players can jump into and actually buy items through, which is something really neat when players join with a shopping cart and can buy their character a item.

The possibilities here are pretty widespread. Fortnite could team up with Walmart or another retailer like, say, Target or even Amazon, to sell exclusive products within the game itself.

Walmart's Discovered experience started out last year as a way for kids to buy virtual items for Roblox inside the game. But today, that partnership is testing out an expanded pilot program that ...

In the new experience, "Walmart Discovered," launched on Tuesday, players 13 and up can participate in a nomination system where they can vote on the best games, indie experiences and virtual items.

Walmart is returning to Roblox, but this time with a virtual world where gamers can discover new virtual items and accessories to personalize their experience, not browse or shop items from Walmart ...