Learn how to create a consistent and recognizable brand image with a visual identity system that goes beyond a logo. Discover some best practices and examples in your industry.

The Visual System Designer app is a local multi-tool which incorporates the diagramming capabilities of the online Visual System Designer which can be used for building block design of embedded ...

Or, worse, unimpressed. A prescription for this all-too-common malady is a carefully designed visual system. The Elements of Visual System Before we cover the benefits of a visual system, a definition ...

Our bestselling book Flexible Visual Systems by Dr. Martin Lorenz is finally available as an e-book—ready to go wherever you do (on summer holidays and afterwards)! Instead of designing fixed ...

The visual system is the part of the central nervous system that is required for visual perception – receiving, processing and interpreting visual information to build a representation of the ...

It should also work well with the other visual elements of your visual identity system, such as typography, color, and imagery. A logo should not be too complex, generic, trendy, or confusing.